ABOUT
The Rochambeau Club isn’t your typical club. It’s a lifestyle-focused drinks brand that plays with the idea of exclusivity. Inspired by the charm of the French Riviera, it presents itself as a members-only sports and social club, but at its core, it’s all about premium beverages. Rochambeau offers a crisp, elegant rosé and a refreshing panaché beer made with real lemons from the Côte d’Azur.
CASE
During the initial phases of The Rochambeau Club, I played a vital role in shaping and crafting the social media presence. My focus was primarily on developing content for Instagram, where I worked to create and design posts that reflect the club's brand persona.
DELIVERABLES
• Content creation
• Social media strategy
• Visual research
• Creative direction
• Image curation
The Rochambeau Club as a brand leans into vintage sports vibes, coastal leisure, and that effortless Riviera cool to create more than just drinks. By building this playful club persona, Rochambeau invites people into a world where every sip feels like you're part of something special, sunny, and just a little bit exclusive.
The Racquet Rosé 2022 is a blend of Syrah, Cinsault, Grenache Noir, and Rolle, crafted by award-winning winemaker Alexis Cornu from vineyards of over 100 acres near the picturesque village of La Garde-Freinet
Ideal for mid-set refreshment or post-match commiseration, Racquet pairs perfectly with tailored shorts and dubious let calls
