ABOUT
A Finnish sports equipment company focused on running. Originally established as "Oy Urheilutarpeita" in 1916, renamed "Karhu" four years later. Products include sneakers,
t-shirts and jackets.
CASE
As a passion project, I've designed a landing page for Karhu's Fusion 2.0 Sneaker. Featuring a gamified experience that allows users can learn about different parts of the shoe and the materials used. Furthermore, to effectively showcase the Fusion 2.0, it was essential to create a feeling and aesthetic that captures the essence of the sneaker.
DELIVERABLES
• Creative direction
• Conceptualisation
• Digital design
